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GLOBAL PAC "OUR WAY FORWARD"
Meeting Agenda June 2 - 4, 2015
- TUESDAY, JUNE 2
- WEDNESDAY, JUNE 3
- THURSDAY, JUNE 4
General Session Meetings - Windsor Ballroom
The Coca-Cola Company Business Vision
Growth Strategy Session
Campaign Model Review & Re-Wire Discussion
Re-Wire Tools Introduction
Re-Wire: A Look at Sustainability
Re-Wire Government Relations: Rules of the Road
People Focus: A Conversation with Irial Finan
Organizing the New Brussels Service Center
A Conversation with Ambassador Capricia Marshall
Break Out Session Meetings - Windsor Ballroom
A Conversation with Clyde Tuggle
& Marcos De Quinto
Introduction to Breakout Sessions
Break-out 2: Policy Reputation
Break-out 3: Social / Digital
"Journey Now, More Than Ever"
The Shifting Landscape of Communications: PR, Corporate Communications, and the Demands of Communicating in Real-Time
Doug Busk
Why Journey Now (More Than Ever)
Ben Deutsch
Journey as Accelerant. Putting the Platform to Work
Jay Moye, Moderator
Demystifying “Real-Time”
Miguel Moreno Toscano + The Hub
Storytelling @ Disney: Creative Lessons from the World’s Greatest Storytellers
Will Gay, Creative Director Disney Yellow Shoes
To Pay or Not to Pay? How-to: Build Your Audience Organically and Via Paid Media
Natalie Johnson + Emily Bucherati
Key Metrics for Success
Doug Busk + Natalie Johnson
Introducing Adobe Experience Manager
Jan Schneider + Paul Dooley
It’s a Visual World
Emily Bucherati + Meagan Priselac
